TRANXUANPHU – Hi my Fen!

HI MY FEN!!!

Discover my Space :))

Dedicate all time to…

Overthinking

WORK EXPERIENCE

THIEN PHUOC TRADING AND MANUFACTURING CO., LTD
Digital Marketing

04/2025 – 11/2025
7 months

Managed SEM budget of 40M VND/month across Google Ads & Meta Ads, optimized conversion funnel to achieve ROAS 12x, contributing to B2B pipeline worth >1B VND.
Orchestrated regional “Lac Chuong Vang” marketing campaign end-to-end, delivering >300M VND in revenue (+87% YoY).
Deployed CRO Loop (A/B Testing CTAs, Landing Page Optimization, UX/UI analysis via Hotjar & Microsoft Clarity), improving CVR by ~40% within 2 weeks.
Designed and launched Offline-to-Online (O2O) strategy to digitize the customer journey for traditional distributor networks across provincial markets.
Managed 2 freelancers (design & web-game development) for the campaign, ensuring 100% on-time, on-brand delivery of all creative assets.

DOAN ANH TRADING AND MANUFACTURING CO., LTD
Digital Growth Executive

05/2023 – 04/2025
2 years

Built and executed full-funnel SEO strategy (Technical & Content SEO), scaling Organic Traffic from 0 to 10,000 clicks/month in 10 months; maintained 85% of keyword portfolio in Google Top 5 SERP.
Built and managed 2 WordPress websites (doananhfoodtech.com & phugiaantoan.com); optimized Core Web Vitals to >90/100 (Good) and achieved E-E-A-T compliance via Google Search Console.
Deployed n8n automation system integrated with AI APIs (OpenAI, Claude, Gemini), reducing manual task processing time by ~30% and freeing capacity for strategic growth work.
Analyzed customer data via GA4, Hotjar, and Clarity; built Buyer Personas and optimized Customer Journey touchpoints, directly contributing to 2,300 Qualified B2B/B2C Leads in 2024 (+1.4x YoY, -30% CPL vs. 2023).
Grew a niche FoodTech Facebook community to 700+ qualified B2C/B2B members through Inbound Marketing, strengthening brand authority in the food additive industry and supporting lead generation.

University of Science – VNUHCM
Biotechnology

2020 – 2025
5 years :((

PROJECT

GLOBAL FOODTECH BLOG
Owner & Technical
https://foodadditivesforhealth.com/

3/2025 – Now

Built and scaled an AI-Automation First Content Hub targeting global markets (US, UK, Singapore).
Deployed Automated Content Pipeline using n8n + LLMs (ChatGPT API, Claude API): fully automated research, writing, and publishing of technical English articles with zero manual editing.
Achieved 1,500+ monthly users and 500+ organic clicks/month from Bing within 5 months of launch, validating an AI-driven SEO model scalable for international markets.

SKILLS

Building complex automation workflows with n8n; Integrating LLMs for large-scale content production; Data processing via Webhook & JSON.

Proficient in using Google Analytics 4 (GA4), Google Tag Manager, Search Console, Hotjar, and Bing Clarity to monitor the customer journey.

Optimizing conversion advertising (Google Ads, Facebook Ads); Auditing and implementing comprehensive Technical SEO.

WordPress Administration; Basic knowledge of HTML/CSS for interface customization and tracking code implementation.

CERTIFICATE

Tran Xuan Phu